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Abercrombie & Fitch


Found in 1 Collection or Record:

Abercrombie & Fitch, Artifacts

Collection Number: A&M 3465
Overview T-Shirt designed and marketed by clothing retailer Abercrombie and Fitch. The shirt is bold orange in color and bears the phrase, 'It's all relative in West Virginia,' in blue in front of an outline of the state. The shirts made national news in March 2004 when West Virginia Governor Bob Wise wrote a letter to Abercrombie and Fitch demanding that they discontinue sales of the t-shirts. Wise criticized the company for depicting 'an unfounded, negative stereotype' of the state.
Dates: 2004