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Communication and Corporate Image; Washington University Center for Study of American Business, "The Importance of Communication to Companies and Industries" (Abstract: Article by Curtis Barnette regarding the value of portraying an accurate and positive image of an industry's strengths. Curtis Barnette states that effective communication requires (1) benchmarking (2) a plan (3) selecting issues and messages (4) targeting audiences, and (5) developing delivery systems.), 1996 March

 File — Box: 101, Folder: 17

Dates

  • Creation: 1996 March
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Repository Details

Part of the West Virginia and Regional History Center Repository

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