Communication and Corporate Image; Washington University Center for Study of American Business, "The Importance of Communication to Companies and Industries" (Abstract: Article by Curtis Barnette regarding the value of portraying an accurate and positive image of an industry's strengths. Curtis Barnette states that effective communication requires (1) benchmarking (2) a plan (3) selecting issues and messages (4) targeting audiences, and (5) developing delivery systems.), 1996 March

Communication and Corporate Image; Washington University Center for Study of American Business, "The Importance of Communication to Companies and Industries" (Abstract: Article by Curtis Barnette regarding the value of portraying an accurate and positive image of an industry's strengths. Curtis Barnette states that effective communication requires (1) benchmarking (2) a plan (3) selecting issues and messages (4) targeting audiences, and (5) developing delivery systems.), 1996 March, Box: 20, Folder: 17. Barnette Collection, Lawyer, Businessman, Educator, Philanthropist, and Chairman Emeritus of Bethlehem Steel Corporation, A&M 3974. West Virginia and Regional History Center. https://archives.lib.wvu.edu/repositories/2/archival_objects/63434 Accessed February 06, 2026.